Want to have more people listen to your music? Collaboration is key! 

Being a good musician isn’t the only thing that you need to exist in the market today; times have changed and, as a community, we’re growing by the thousands.  

Gone are the days when people lined up outside stores to purchase their first record. I can literally discover ten new artists in the next 45 minutes on my phone. Sound Cloud, iTunes or YouTube, these three platforms pretty much sum up the presence of a musician today. But what if you’re just starting out? What if you’re somebody who wants to go from a listening base of a few thousand to a few million?

Collaboration

Cross-connecting audiences through platforms, musicians, and genres is the new normal in the world of music, and it has been for the last few decades. Collaborations are the creative passage. Remember that time when Aerosmith and Run-D.M.C came together to create one of the most iconic collaborations of all time? 

The point is that collaborations are cool, creative, and quite the catch. 

So for every hustling artist, here are a few ways you can use them to help grow your fan base: 

A live collaboration

This one’s obvious. Performing with another artist who complements or even contrasts with your music makes people go crazy. Re-look at the collaborations I’ve mentioned above. Aerosmith and Run DMC broke barriers between rock and rap with their collaboration. It’s the ultimate platform that lets you bring two breeds of crowds together. So try and do this for your next performance!

The other way of doing this is literally going live on your social handles with each other. The greater benefit of doing this is that you end up avoiding the logistics and effort, and get to concentrate more on your music than selling tickets. Other than this, you can even hijack their social media for a day and plan new content for their audiences while they do the same for you. It’s fun, refreshing, and helps you engage with more and more people. 

A YouTube collaboration

Got a track that you’re planning to produce a video for? Get a few cameos or maybe even indie actors in there. People love productions like this where their favourite artists come together from different backgrounds. Such diversity helps you reach out to larger groups of audiences. 

Featured collaborations 

These go waaaay back—remember While My Guitar Gently Weeps?

It doesn’t take away from your work, your track. It doesn’t put pressure on the invited artist to curate something from scratch. It gives you the benefit of understanding their audiences as well. But my advice is to not depend on them for promotions since it’s your baby and not theirs. So go for this lighter option when you have a track in mind that you feel may be a fit for a fellow musician. 

Having been a part of all three collaborations, I truly believe they’re worth exploring. While you get to reach out to newer ears you also get the opportunity to investigate your own creative depths and learn a lot of new things. 

Already tried these collaborations out? Tell us about your experience in the comments below!  Also, if you dream of becoming a  music producer and work on collaborations with your favourite artists’; we at Mynt are offering a electronic music production capsule course at a state-of-the-art studio facility. To know more click here.

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Srijan Mahajan

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