A career in sport is no longer limited to playing; the industry is interdisciplinary and has segments like sport media, team administration, sports medicine, and sports management—perfect for those who have an administrative bent of mind and good managerial skills.
This is the business and applications side, or the driving force, of the sports industry. Sports managers call the shots and work tirelessly with colleges, universities, clubs, recreational departments and sports marketing firms, behind-the-scenes, to handle retailing, branding, merchandising, financing and marketing. They can be sports administrators, event managers, facility managers, sports economists or information experts.
It’s not necessary to be an athlete or sportsperson to build a successful career in sports management. If you are passionate about sports and have a large knowledge base, that’s a good starting point.
This role requires a combination of multiple skills like planning, directing, controlling, organizing, budgeting, leading and evaluating a sports event.
If you’re thinking about pursuing a career in this field, opting for commerce stream in high school is advised; subjects like Business Studies, Economics and Accounts help build a strong foundation for further study.
Speaking of which, here are the colleges in India that offer courses in Sports Management:
- National Academy of Sports Management, Mumbai – BBA in Sports Management
- George College, Kolkata, West Bengal – BA in Sports Management
- Maulana Abdul Kalam Azad University of Technology, West Bengal – BA in Sports Management
- International Institute of Sports Management (IISM), Mumbai – BA in Sports Management
These courses cover subjects like sports management theory, sports marketing, fundraising, promotions, public relations, ethics in sports management, legal aspects of the sport, facility planning and management and risk management.
The Scope of Sports Management
It’s a good time to be thinking about a career in this field; globally, the sports sector is estimated to be worth $460-620 billion.With the advent of sports leagues, like the Indian Premier League, Hockey Premier League, Pro Kabaddi, Indian Super League, the sports industry in India is flourishing. And the market is only set to grow from here on—courtesy a growing economy and a huge passion for sport.Consequently, the need for trained, skilled and passionate sports managers is also only going to increase.